Course Descriptions
Integrated study of strategic marketing management and application in international business environment. Focuses on global environment, multinational competitive challenges of changing market structures, and impact of rapidly changing technologies. Examines strategic planning, how marketing mix is adapted to cultural, political, environmental and economic factors in the global arena.
Course Number
TBD
UC Credit
4
High School Credit
N/A
Length of Course
10 weeks (COURSE CLOSED)
Starting Date
1/19/2023 Thurs, 6:00pm-9:50pm
Ending Date
3/23/2023
Professor
Stephen Fritzenkotter
University
University of California, Riverside (UCR)
Minimum Requirement
TOEFL 71; IELTS5.5
Course Cost
$680